Real food since 1952


The history of Hocca, merges with the Sao Paulo City history, destination of thousands of European immigrants in the early 20th century and a preponderant factor that today is considered one of the most important cities in the world.

With an imposing architecture, signed by Ramos de Azevedo, the sumptuous Municipal Market of São Paulo was opened in 1933 and quickly became the largest food warehouse in the region, with more than 1,500 employees and moving around 350 tons daily.

In this scenario, Hocca was inaugurated in 1952 by a couple of Portuguese immigrants who started to offer quality food, with delicious seasonings, unusual mixes, family recipes, traditional and all these wonders at a great price. This mixture has gained fans and lovers over the years, becoming a reference in the traditional cuisine of Sao Paulo.

In the 70’s and 80’s the Municipal Market had two major reforms, expanding the facilities, with the creation of a large Mezzanine, which turns into gastronomic space, attracting thousands of people daily. Hocca has become a mandatory destination for tourists from all over Brazil and several other countries, an icon that offers its customers the opportunity to taste delicious dishes and for and for transforming the simplest into gourmet, a local trademark.

Today Hocca, besides its stores in the Municipal Market, is in the main malls at São Paulo City, neighboring cities, interior of the State and now also with its first store abroad, here in Orlando at the Florida Mall Mall.


Medalha José de Anchieta

O Hocca possui a Medalha José de Anchieta que foi entregue pela notoriedade que o Hocca proporcionou ao Sanduíche de Mortadela tornando-o assim um ícone da cidade de São Paulo

Associação comercial de São Paulo

A associação comercial de São Paulo criou a medalha Horácio Gabriel que é dada aos melhores da gastronomia anualmente, está medalha foi cunhada com o rosto do Sr. Horácio fundador do Hocca


Veja SP
GOWHERE gastronomia
NY Times

Chef Horácio Gabriel

Horácio Gabriel, recognized with the honor of Ambassador of Peace, Culture and Justice, was born and raised in São Paulo, signs the Hocca menu, has a university degree, several publications and an edited cookbook, studied with professionals and teams with great prominence and had the privilege of training with the founders of Hocca with the founders of Hocca whose teachings guide him to this day.